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Case Study

A defined Outbound Process doubled their Discovery Calls in just a few months.

ResiDex is an innovative, integrated and user friendly software suite to help run assisted living centers, group homes, adult day care centers, and other facilities for senior and / or disabled care.

Company Name

ResiDex

Company Type

B2B Software and Service

Industry

Assisted Living

What challenges were they facing before SalesLeap?

ResiDex has a software suite and services to help run assisted living centers, group homes, adult day care centers, and other facilities for senior and / or disabled care. They had no outbound sales or marketing strategy and were strictly relying on industry referrals and minimal inbound leads. They did not have a solid grasp on the details of their ideal customer and wanted to better understand this at a micro level to improve sales and marketing, including a new website they intended to build.

 

In addition they had a low annual contract value that they wanted to grow. They needed a strategic way to identify and target larger care facilities rather than continuing to go after the smaller facilities. Overall, the ResiDex team was looking to grow their monthly sales opportunities and increase ARR with a predictable and scalable process.

 

 

 

Core Problems

  • Struggling to consistently generate enough sales opportunities
  • Were not able to expand sales beyond inbound marketing and a small referral program.
  • Lack of control over or confidence in achieving growth targets
  • Had no structured sales process in place for outbound.
  • Urgent need to grow revenue as they explored an exit.
  • Had no meaningful process to guide the team on what leads to put into the funnel.

After the SalesLeap program, ResiDex:

  • Doubled the number of discovery calls within the first few months of using outbound.
  • Gave the ResiDex sales team a scalable process to build their efforts around where they did not previously have one.
  • Gained clarity on our ideal customer, pain points and solutions.
  • Increased email conversion rates by 40%.
  • Used the “Clarity” workshop from SalesLeap to improve overall company messaging and branding including launching a new website.
Residex homepage

40 %

Increase in Conversion Rates of Emails

2 x

More Discovery Meetings Per Month

10 /10

Would Recommend SalesLeap

2

SDRs Added to the Sales Team

SalesLeap has used their proven methods to infuse excitement and energy into our sales team! Prior to SalesLeap, our team did not have any formal training in outbound marketing techniques.

 

Susan Roberts

Sales Manager



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